In-Flash Video and Video Pre-Roll Specs

In-Flash Video
In-Flash Video cannot just be the canvas of a pre-roll placed in a 300x250 ad space & must be framed within the context of an ad.

Video must be streamed in to preserve file size rather than being included as part of the swf (see example below).
There is no explicit limit on length for user initiated actions (click and rollover); length for autoplay level of buy must be negotiated.

There are three levels of In-Flash Video ads that can be offered:

• $: Video must be user-initiated (click); user-initiated audio only.
• $$: Video may expand on user rollover; user-initiated audio only.
• $$$: Video may play on page load with no audio; user-initiated audio only.

WWLP reserves the right to review all online video and accept or reject creative for any reason.

The following are the guidelines for submitting online video pre-roll advertising:

Version Compatibility: Windows Media, AVI, MPEG, QuickTime

Spot Length: :05, :10, :15

Dimensions: 320x240 or 640x480 (A pre-existing TV spot can be used and downsized for use on the web with our equipment)

Spot Length: :05, :10, :15

Size: Max 40k for initial load and up to 100k streaming No playback controls allowed - all playback control will be provided within the LIN Interactive video player.

You are responsible to provide proof, if requested, that all content within the video pre-roll is properly licensed (if necessary) for use online. A common mistake made by some advertisers is that they have a commercial spot prepared for TV and then they request it used for the internet only to find out that talent or music licensing does not permit online use.