Rich Media

Rich Media is a term used to describe enhanced technology used in internet advertising for animation, video, special effects, or user interactively. This includes ad units such as Adobe Flash, rollovers, video and interstitials and more.

Overlays & Push-Downs
All ads must include a close button that allows users to retract or close the expanded state of the ad. If the ad action (overlay or push-down) is enabled, it must close after 3 seconds if the user does not click to close.

There are three levels of Overlays & Push-Downs that can be offered:
• $: All Ad actions must be user-initiated (click)
• $$: Ad actions may expand on user rollover
• $$$: Ad actions may expand on page load

WWLP Reserves the right to review all Rich Media ads and accept or reject for any reason.

Expansion Maximums by Type

• Overlays Expansion type that overlays or covers up content

300x250: Can only expand down or left from column 3; down or right from column 1. A column must be selected based on expansion direction. A column must be selected based on expansion direction. If expanding vertically, max size is 300x600. If expanding horizontally, max size is 600x250.
728x90: Can only expand down to max size of 728x180.

• Push-Down Expansion type that pushes content downward

300x250: Can only expand to push content downward. Must expand to 300x600.
728x90: At this time push-down in 728x90 ad call is not supported.