Standard Ads

Medium Rectangle - 300x250
This IAB standard ad is available in two locations on most every page of the site, except weather, where it is only available in the upper column 3 area. Animation and/or Rich Media is allowed and recommended. The maximum* file size is 40K.

3:1 Rectangle - 300x100
This IAB standard ad is available on every page of the site. Animation and/or Rich Media is allowed. The maximum* file size is 40K.

Leaderboard - 728x90
This IAB standard ad is available on the top of every page of the site except homepage where it can be found at the bottom. Animation and/or Rich Media is allowed and recommended. The maximum* file size is 40K. - See our Flash ad specifications for flash and rich media requirements.

Banner - 638x60
This non IAB standard ad is available on the various top level pages. Animation and/or Rich Media is not allowed. The maximum file size is 40k.

Button - 120x90
This IAB standard ad is available on only the homepage. Animation and/or Rich Media is NOT allowed. The maximum file size is 20K.

Sponsorship Button - 88x31
This non IAB standard ad is available in various locations throughout wwlp.com. Animation and/or Rich Media is NOT allowed. The maximum file size is 10K.

In-Stream 320x40
This IAB standard ad appears while a video story plays on the site 10 seconds after the start of video buffering. Must be paired with a 50x25 leave behind display ad. Rich Media is not allowed. The maximum file size is 40k.

Leave Behind Display - 50x25
This IAB standard ad appears below a video story throughout the video as a logo only. When clicked, the In-Stream ad re-appears. Rich Media is not allowed. The maximum file size is 10k.

*Rich Media ads allow for larger file sizes using polite loading methods.