Help the Souper Bowl of Caring fight hunger!

CHICOPEE, Mass. (Mass Appeal) - It's a national movement focused around Super Bowl Sunday that helps tackle hunger and poverty in our local community.

Bruce Broyles, the Volunteer Western Massachusetts Ambassador for the Souper Bowl of Caring Program joined us to share more about the initiative.

For more information on how to get involved with the Souper Bowl of Caring visit their website SouperBowl.org or call 1-800-358-7687.

About the Souper Bowl of Caring:

Souper Bowl of Caring is youth across the nation working to fight hunger and poverty in their own communities around the time of the Super Bowl football game.

In the weeks leading up to or on Super Bowl Sunday, young people take up a collection (many use a soup pot), asking for one dollar or one item of food for people in need. They give 100% of their donation directly to the local hunger-relief charity of their choice.

In 2011, more than 260,000 youth participated in Souper Bowl of Caring, collecting more than $9.5 million in dollars and food for local hunger-relief charities. That's a total of more than $81 million collected since the movement began in 1990! This year's goal is to empower 275,000 young people to collect $11 million for charities in their communities. Help us grow this movement and tackle hunger in America!