Benefits of Keratin Hair Treatment

CHICOPEE, Mass. (Mass Appeal) - If you have curly, frizzy or unruly hair, you may be a good candidate for a keratin hair straightening treatment.

Co-Owner of Hair by Harlow, Kendra Kaczenski and hair model Christine Kenneally joined us to give you a closer look at how it works.

A keratin hair treatment is the hottest trend in hair straightening today due to current chic trends leaning towards straight, shiny, tresses. Styles such as permanents, crimping, and teased hair, took a drastic plunge after flat iron usage caught on with a new generation.

Heat styling such as blow drying or using hot irons, tends to cause damage with repeated or regular use. A keratin hair treatment can drastically reduce or eliminate the need for these daily processes and may actually help maintain healthier, less brittle locks.

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