Friendly's aims for High 5's

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Updated: Wednesday, 21 Sep 2011, 8:44 PM EDT
Published : Wednesday, 21 Sep 2011, 3:46 PM EDT

SPRINGFIELD, Mass. (WWLP) - The next time you go to Friendly's, you're going to be greeted with a High 5.

It's all part of a new marketing campaign introduced at its Boston Road location in Springfield. Friendly's Chairman and CEO Harsha Agadi also launched the restaurant’s new High 5 menu. It includes five popular menu items for five dollars each.

"The biggest difference the customer will see is a spirit of friendliness, positiveness, call it early Christmas, we're starting early with five items for five dollars," Agadi said.

Agadi told 22News that they are embracing their new High 5 spirit and want to reach one trillion high fives in all of their restaurants.

Friendly's aims for High 5's

New menu, marketing campaign launched

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