United Way tries new fundraising ideas

GREENFIELD, Mass. (WWLP) - A tough economy has charitable organizations looking for new ways to raise money.

The United Way in Franklin County has felt the pinch in giving, as demand for their services.

So they're switching their focus.

Their fundraising drive at Baystate Medical center began today, here with activities and a dunk tank for the upper management.

United Way fundraisers say they're concentrating on getting smaller donations through more people.

They say it can have a second benefit, getting more people involved in helping their community.

"We just did a backpack event where last year we raised 150 back packs and this year we raised 254, so we're finding that people that can help want to help, so we hope that continues for the rest of the campaign."

The United Way says people have been getting more comfortable giving this summer, thawing some of the tough economic fears.