New ad agency opens up in Springfield

Downtown Springfield is the new home to an advertising agency that will service local, regional and national clients.

They cut the ribbon Thursday on the new offices for Six-Point Creative Works at 9 Hampden Street. Six-Point Creative Works is an advertising and design agency and research firm.

They bring a primary research facility to Springfield, speaking with business owners, marketing managers and product development people.

Six-Point Creative Works opened up one of the area's only focus group rooms. "Being able to do product testing...test advertising campaigns before they hit can really help people fine tune manufacturing processes, product development processes , as well as marketing and branding messages," said Managing Partner Meghan Lynch.

The new agency will help build a brand, increase sales and rent out the focus group room.