WWLP-22News announces new iPad app

CHICOPEE, Mass. (WWLP) - Version 2.0 features more content, video, breaking alerts and citizen journalism technology that provides a unique experience to users in western Massachusetts

Continuing to build upon its suite of digital offerings, 22News today announced its new and enhanced iPad app that combines its award-winning local content, video and citizen journalism technology, “Report It”, among other unique features, in a user-friendly experience that is customized and optimized for the tablet.

Highlights of 22News Version 2.0 iPad app include:

• Immediate access to stories and blogs published in real-time from 22News digital content centers
• Breaking news alerts to help users stay informed even when the app is closed
• Enhanced video presentation in one easy to navigate, comprehensive catalog
• Interactive weather maps and information designed for consistency on all media platforms
• New “Report It” functionality that leverages iPad’s built-in features, allowing users to easily send and share news, photos and videos

“We are pleased to continue our tradition of bringing innovative products to market and making it more convenient for users to access our superior local content on the most popular electronic devices,” said WWLP Vice President and General Manager Bill Pepin. “Our new iPad app was thoughtfully designed to deliver a best-in-class user experience and be the preferred local news app in western Massachusetts.”

In October 2010, 22News launched its first generation iPad app into the emerging tablet space. Since the launch of the iPad 2, 22News has been perfecting its technology to take advantage of the tablet’s increased processing power, photo and video enhancements and new graphics engine. Version 2.0 is available free of charge on www.WWLP.com and in the app store.

WWLP-22News, an NBC affiliate, is the area’s multimedia leader and the most watched television station in the market. 22News is the #1 rated local news, airing 33 ½ hours of news each week in addition to “22News InFocus,” a weekly public affairs program; and “Mass Appeal,” an hour-long weekday, live, lifestyle program.  Additionally, 22News is the only local station in the Springfield/Holyoke market to provide weekend morning news.  Dedicated to serving the people of western Massachusetts, 22News strives to live its brand each and every day…on air, online, and on the go... 22News is working for you!