Rich Media is a term used to describe enhanced technology usedin internet advertising for animation, video, special effects, oruser interactively. This includes ad units such as Adobe Flash,rollovers, video and interstitials and more.
Overlays & Push-Downs
All ads must include a close button that allows users toretract or close the expanded state of the ad. If the ad action(overlay or push-down) is enabled, it must close after 3 seconds ifthe user does not click to close.
There are three levels of Overlays & Push-Downs that can beoffered:
• $: All Ad actions must be user-initiated (click)
• $$: Ad actions may expand on user rollover
• $$$: Ad actions may expand on page load
WWLP Reserves the right to review all Rich Media ads and acceptor reject for any reason.
Expansion Maximums by Type
- Overlays Expansion type that overlays or covers up content
300x250: Can only expand down or left from column 3; down orright from column 1. A column must be selected based on expansiondirection. A column must be selected based on expansion direction.If expanding vertically, max size is 300x600. If expandinghorizontally, max size is 600x250.
728x90: Can only expand down to max size of 728x180.
- Push-Down Expansion type that pushes content downward
300x250: Can only expand to push content downward. Must expandto 300x600.
728x90: At this time push-down in 728x90 ad call is notsupported.