CHICOPEE, Mass. (WWLP) - For the first time ever, more people are expected to shop online than in stores.
A Deloitte survey found 47 percent of consumers prefer the convenience and cheaper prices of shopping online, compared to 44 percent who still prefer shopping in stores.
The reason for the jump in online sales: more people are using their smartphones.
Online shoppers are expected to spend a whopping 76 percent more than others.
Claire Conway of West Springfield told 22News that she doesn't shop online as much as in stores "Because I like to try things on and see how they fit, so sometimes it's hard to buy online because you don't know the fitting. But I do think it's becoming a lot more popular."
Dawn Erickson of Westfield said "I have a 6-month-old and it's really difficult to get out the door with her and do some shopping and with the free shipping, everything comes right to your door, sometimes the next day, so it's a lot easier to shop online."
It should noted this survey was conducted before the government shutdown. At that time, the shoppers expected to spend 9.1 percent more on gifts this year.
Last week, 22News told you how economists predict January's debt ceiling concerns would affect holiday sales.
Both the survey and economists predict that the holiday shopping season will start much earlier this year.