Cher tapes emotional PSA for South Texas county ravaged by COVID-19 after her concert

Singing diva Cher, who was the last major entertainer to perform in the Rio Grande Valley before the COVID-19 pandemic, has made a public service announcement expressing her concern for the South Texas region and especially hard-hit Hidalgo County. Hidalgo County officials on Thursday released the 35-second PSA in which the legendary singer speaks somberly into the camera in English and some Spanish, and urges residents to be cautious against this deadly novel virus and to lift one another up “when we are down not to lose our power.”

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