Managing The Social Media Backlash Over Controversial Posts

Mass Appeal

(Mass Appeal) – We see it all the time on the news, someone posts something inflammatory or controversial on social media, and suddenly there’s a viral backlash against that person’s employer. What is a business owner to do?

Michelle Abdow, president of Springfield based marketing and public relations firm Market Mentors, shares advice for individuals and businesses on wading into controversial topics on social media.

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