(MASS APPEAL) – There is more to buying a diamond than just walking into a store and pointing to the one you like. Michael Szwed Jewelers in Longmeadow offers a unique experience to their customers.

Joining us today is Jennifer Blais, Store manager at Michael Szwed Jewelers, to explain what that experience is like for them and the customer.

You can visit them at their website or in store, located at 807 Williams Street in Longmeadow. They are accepting orders now through October 8th if you’d like to be a part of this year’s Antwirp Diamond Collection.

Sponsored by: Michael Szwed Jewelers