Super Saturday marks busiest shopping day of the year


ENFIELD, Conn. (WWLP) – Last-minute holiday shoppers are crowding the stores this weekend to buy gifts for their loved ones.

“Basically just came for my wife, yeah she likes coming here a lot for different things. Last minute stuff,” said Jason Spencer of Enfield.

The Enfield Mall and nearby shopping plazas were filled with last-minute shoppers all day Saturday.

Retail stores call the Saturday before Christmas “Super Saturday” and they predicted it to be the busiest shopping day of the year, even beating out Black Friday.

Super Saturday made for busy parking lots local malls and retail stores. But shoppers 22News spoke with said they don’t mind dealing with the holiday shopping rush.

“I’m not overwhelmed. I like it I don’t mind it at all. I prefer Christmas shopping rather than shopping for myself,” said Tammy Johnson of East Windsor.

Johnson’s friend, Lisa Valentino added, “It’s fun just watching people.”

Many major retailers extended their hours on Saturday to accommodate late-night shoppers.

Stores such as Kohl’s will be open 24 hours through Monday.

According to the National Retail Federation, nearly 148 million people were expected to shop at stores and online Saturday. That’s 15 million more than last year.

Gift cards are the most popular gift item this year, followed by clothing, books, and electronics.

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