CHICOPEE, Mass. (WWLP) – Halloween in the United States has grown into a multi-million dollar business.
In addition to the traditional house to house trick-or-treating done on October 31, many of us will also attend pumpkin carving parties, trunk or treat gatherings and elaborate costume galas. The National Retail Federations says 69 percent of people plan to celebrate in some way, four percent more than last year and 11 percent more than 2020.
The U.S. Census Bureau has some facts about how Americans will be celebrating the annual holiday and how much they’ll be spending.
It’s expected that approximately 42 million children between the ages of 5-14 will participate in trick-or-treating, with about 128 million dwellings (both homes and apartments) handing out treats.
Speaking of treats, in 2020 there were 3,320 candy and nut stores nationwide, with over 45,000 people working at chocolate and chocolate candy manufacturing businesses and over 22,000 people employed by nonchocolate candy manufacturing businesses.
The National Retail Federation says that consumers in the U.S. spent a record $10.14 billion on Halloween in 2021, and that number is expected to rise in 2022. Consumers are on average expected to spend around $100 on costumes, candy, decorations, and greeting cards per person.
Here’s a look at the breakdown:
- $3.6 billion for costumes
- $3.1 billion for candy
- $3.4 billion for decorations
- $0.6 billion for greeting cards
“In general, everything is so much more expensive. It makes you feel differently about how you move through the world and honestly where you want your dollars to go and who you want them to go to,” said Lisa Moore of Sunderland.
More people are celebrating Halloween this year than the last two but inflation is making it a little more expensive. 22News spoke with business owners about how this is all affecting in-store foot traffic. They painted a more complicated picture.
“We’ve been having serious supply issues,” said Sales Associate Benjamin Sandrell of Captain Candy. “We’re trying to bite the bullet and get everything we can, even if its more expensive just to make ends meet. We definitely have had more people come in and walk out because they don’t see their favorite candy or the one thing they were looking for.”
And Halloween is not just for kids! The top five costumes among adults this year are the old standards of witch, vampire, ghost, cat, and pirate. Some will be homemade while others will spend $30-$60 on a costume, and more elaborate apparel can cost into the hundreds.
There are quite are few cities and towns across the country with names that conjure up spooky images, including:
• Scarville, Iowa (Population – 78)
• Slaughter Beach, Delaware (Population – 227)
• Tombstone, Arizona (Population – 1,307)
• Bad Axe, Michigan (Population – 3,025)
• Kill Devil Hills, North Carolina (Population – 7,777)
• Sleepy Hollow, New York (Population – 10,955)
• Munster, Indiana (Population – 23,761)
• Salem, Massachusetts (Population – 44,819)
• Casper, Wyoming (Population – 58,656)