Local restaurants participating in gift card sale to help pay employees

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EAST LONGMEADOW, Mass. (WWLP) – The coronavirus pandemic is having a devastating impact on the restaurant industry.

Western Massachusetts restaurants are asking their customers for support and about two dozen have joined together in the, “Strength in Numbers” gift card sale campaign.

From Saturday to Monday, for every $100 gift card purchase, the restaurant will offer a $20 gift voucher. Participating restaurants include the Delaney House, the Student Prince Cafe & the Fort, and Center Square Grill.

The Center Square Grill in East Longmeadow is remaining open during this time, but they are serving food to customers via take-out only. Owner Bill Collins is the one who came up with the gift card sale idea, 22News spoke with him about it on FaceTime Saturday.

Let’s come up with a way that we know local restaurants can get together, band together, and make sure we all have each others back, so we can come out on the other side of this stronger. If I come out of this with no employees, I’ll be starting from ground zero again.

Bill Collins, owner of Center Square Grill

Collins told 22News they are operating on just 1/5 of their sales and this additional revenue source will help them pay their staff during this time. He’s confident that all of the restaurants included in this initiative, are strong enough and will be able to stay in business.

You can purchase a gift card online or at any of the participating restaurants. Vouchers can be redeemed at the restaurants beginning in June.

For a list of restaurants or to purchase a gift card online click here.

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