(WWLP) – The Massachusetts Animal Coalition is encouraging car buyers and owners to support animals across the state by getting an “I’m Animal Friendly” license plate.

The nonprofit organization kicked off a year-long awareness campaign earlier this month called “Drive Like An Animal Lover.”

Buying a car? Shop like an animal(lover) from Massachusetts Animal Coalition on Vimeo.

Presidents Day weekend is a particularly popular time to buy cars. By getting an “I’m Animal Friendly” license plate, you’d be supporting statewide spay and neuter efforts at animal shelters and animal control agencies.

“Spay and neuter is one of the most humane ways to decrease the number of animals who need homes,” the organization said in a release sent to 22News. “But it can be very expensive, especially for animal shelters and rescue groups working with limited budgets.”

In 2017 the non-profit organization received more than 30 requests totalling more than $300,00 in spay/neuter funding.

One supporter of the coalition who lives in the Boston area told 22News about the role drivers play in this fundraiser. “People do have a choice when it comes to the license plate that they put on their car,” Ami Bowen said. “By showing the world how much they care about animals and by choosing the plate, they help a lot of animals locally in our communities.”

To learn more about getting an “I’m Animal Friendly” plate, click here.