Local businesses trying to find ways to evolve, stay relevant in online shopping era


Another popular store is permanently closing. Charlotte Russe is the latest retail chain to announce it’s going out of business.

It’s not easy to be a brick-and-mortar local business in the era of online shopping.

Major retailers have been closing their doors because they can’t compete with online stores like Amazon. But, some local stores have found a way to be competitive. 

Although online shopping is quick and efficient, going into retailers gives shoppers a sense of personal touch. 

22News went to The Cottage in Holyoke to see how they are managing to stay in business. 

“Businesses going out of business are making us very nervous but here it’s a unique gift shop we offer the personal touch to help shop,” said Estelle Czarnecki, The Cottage co-owner. “We gift back or gift wrap.”

The Cottage said they also stay in business because of their loyal customers that come in time and time again. 

Brick-and-mortar stores are still constantly trying to find ways to evolve to stay relevant. 

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