SPRINGFIELD, Mass. (WWLP) – Sixteen new Latino-owned businesses now have their doors open at the Eastfield Mall. All in an effort to reimagine and revitalize the mall experience.

Those 16 businesses opened just in the last six months with now a total of 22 Latino businesses with the commercial mall experience shifting in a local direction.

Taking a walk through the Eastfield Mall, you’ll see that while there are still some larger store chains the Eastfield Mall is now more of a home to a number of small and family owned businesses.

At Tuesday’s ribbon cutting, 22News spoke to Yadeline Dominguez. She owns Deesse Beauty which opened in August. Yadeline has grown up in Springfield her whole life and now she finally has a storefront for her business.

“I grew up with my mom being a cosmetologist. (LV) So I had that in my head since I was little so I feel like that’s what brought me here today,” said Dominguez.

The Eastfield Mall also now features local business owners from the food court to the kiosks. The mall is also doing a pop up shop every month that will bring in 12 new Latino “micro businesses” this year.

“The resurgence of the Eastfield Mall from Latino and Black-owned businesses sets the tone for transitioning malls, shopping plazas, and downtown storefronts all over Springfield and Massachusetts. We congratulate the 12 new businesses and all 22 Latino Businesses in the Eastfield Mall. The pandemic has only increased the motivation for our community to take the leap and become their own boss as business owners.” said Massachusetts Latino Chamber of Commerce Director Andrew Melendez.

Springfield Mayor Domenic Sarno was in attendance alongside Representatives Orlando Ramos and Carlos Gonzalez, and Senator Adam Gomez.