GREENFIELD, Mass. (WWLP) – The Massachusetts Office of Travel and Tourism has awarded the City of Greenfield a $99,000 grant to promote tourism in the city and surrounding region.

MJ Adams, Director of the Greenfield Community and Economic development, told 22News, “We’ve got a bunch of things that are happening here. How do we make Greenfield more of a destination?”

Adams said this is the first time the city has received a grant from the state’s office of travel and tourism. The funds will go toward tourism and travel outreach through:

  • New and enhanced signage on local highways promoting key attractions
  • New signage for the Franklin County Fairgrounds
  • Creation of a #DiscoverGreenfieldMA video series
  • Upgrades to the VisitGreenfieldMA, Franklin County Agricultural Society and Greenfield Business Association websites
  • Digital, broadcast and print advertising

“We’ve had more projects going on than decades past,” said Franklin County Fairgrounds President Michael Nelson. Through a series of matching grants, they’ve started this week on major infrastructure projects upgrading the electrical system to make it more energy efficient and safe as well as paving the walkways so they are more accessible to fairgoers.

“Major investment in our community and in the fairgrounds. So we thank everybody who helped us get this funding because it’s just gonna pay dividends over and over again on economic stimulus here in the fairgrounds,” said Nelson.

“This grant will enable us to increase exposure for events that define Greenfield as a cultural destination,” said Mayor Wedegartner. “The Green River Festival, Franklin County Fair, Bee Fest, Greenfield Farmers’ Market and many other events draw thousands of people to our community and serve as economic drivers for local businesses.”

“This grant forges a new collaboration among the City, the Franklin County Fairgrounds, the Crossroads Cultural District and the Greenfield Business Association to make great use of limited resources that highlight and celebrate our City,” said Adams. 

Nelson expects to have most of these projects done this spring. The highway signs, he said,
will be here in the next few months.