Shoppers got out early Friday morning to get the best Black Friday deals.
The day after Thanksgiving, known as Black Friday, is the busiest shopping day of the year.
The National Retail Federation predicts more than 115 million people will head out to get the best deals.
“It’s a tradition.”
Even with the ease of online shopping, people at Kohl’s in West Springfield said they prefer to shop in an actual store.
“It’s more of an adventure. You get to look around, touch things, see the people,” said Sharon Asher of Hatfield.
“You can get the same price online, but then you miss the experience and the rush,” said Crystal Carlston of Turners Falls.
The rush began at Kohl’s at 1:00 a.m. Friday morning when the doors opened.
Southwick resident Bill Healey said, “So far, it’s pretty hectic, there’s been non-stop traffic.”
A manager at Kohl’s told 22News they draw people into the store with doorbuster deals and lots of signs showing what’s on sale.
“People love those items, and they come into the store to see them,” said Healey. “That’s why they were lined up about 700 deep this morning – to come into the store to buy those deals.”
And shoppers said, every year it gets busier in the stores on Black Friday.
“It’s definitely been busy. Lines are super, super long,” said West Springfield resident Kylee Bridges.