HOLYOKE, Mass. (WWLP) – The Holyoke War Memorial building has been an all purpose destination over the years. And Saturday, it became the site of Holyoke’s Winter Farmers’ Market.

The farmers’ market will continue to welcome shoppers on the first and third Saturday throughout the winter right up until March 20 of next year.

Springfield area farmers displayed their produce, and welcomed shoppers receiving SNAP benefits.

“When you have a SNAP card you receive $40,” said Charlie Henzel, Holyoke Farmers’ Market manager. She explained, “You can spend it anywhere here. It’s basically free money, these farmers have greenhouses so they’re offering produce that usually isn’t offered in the Northeast during the wintertime.”

The Holyoke Winter Farmers’ Market features produce grown on farms in South Deerfield, Granby, Shelburne and Montague.

The city’s farmers’ market has the support of the Holyoke Chamber of Commerce and Holyoke’s food and equity collective.