Holiday shoppers are out in full force in western Massachusetts this weekend, buying last-minute Christmas gifts.
Whether they were waiting in long lines or trying to find a parking spot, western Massachusetts residents had a tough time getting their holiday shopping done Saturday. But there were some shoppers who planned ahead to avoid the lines.
“It was a nightmare trying to get a parking spot so in there I’m so happy I went in there and did the online pick-up,” said Vicki Frisby of Springfield.
According to the National Retail Federation, about 34 million Americans were picking up their holiday gifts on Super Saturday.
Kohl’s in West Springfield was one of many stores where customers had to wait in long lines in order to purchase their gifts.
One shopper told 22News he didn’t procrastinate his holiday shopping, he just didn’t have time, “If I had time then yes but unfortunately I work two jobs so I didn’t have time and today is the best day to do it before Christmas,” said Tweneboa Aning of Springfield.
The National Retail Federation said the average consumer will spend about $1,000 over this holiday season, which is about $40 more than last year.
They said the increase in holiday spending reflects the country’s low unemployment rate and higher wages.
Despite most stores being busy Saturday, 55 percent of Americans are choosing to shop online this holiday season.