We’re just about 48 hours away from kickoff for Super Bowl 53.
It’s not only the fans that have been enjoying the Patriots playoff run. More wins mean more business for local bars, restaurants and liquor stores.
The New England Patriots’ success on the field has had a positive impact on businesses in western Massachusetts.
With the Super Bowl being the nation’s most-watched event on TV, countless fans will party at the bar or have their own parties at home.
Rumbleseat Bar and Grill owner William Stetson said Super Bowl Sunday is something he and his customers look forward to every year.
“Everyone’s high-fiving everyone it’s just wild,” Stetson told 22News. “The Patriots pull fans from all across New England, so it’s more of Western Massachusetts team and New England’s team than just Boston’s team.”
According to the National Retail Federation, 182.5 million people plan to watch the game this year.
Seventy-nine percent plan to buy food and beverages for their parties. Customers started stocking up early for Super Bowl Sunday at Pop N’ Kork liquor store in Ludlow.
“Having the Pats in it definitely boosts up business, just more people having parties at their house,” said Jeff Rodrigues, owner of Pop N’ Kork. “Many people tend to stay home and stock up with whatever they need.”
Now if you’re planning a Super Bowl party, domestic beers such as Bud Light and Budweiser tend to be the more popular option, but over the past few years, craft beer has been increasing in popularity.
“The craft beer industry is growing, booming so everybody is about supporting the local brewers up and coming,” Rodrigues added.
Nielsen Research reported that more than $166 million worth of craft beer was consumed for the Super Bowl in 2017.
Anheuser-Busch estimates it will spend as much as $34 million on its Super Bowl ads for Bud Light and Budweiser beer.