Local food bank launches new campaign to end hunger

Hampden County

The Food Bank of Western Massachusetts’ Coalition to End Hunger wants to educate people about food insecurity while letting people know, needing help is nothing to be ashamed of.

On Monday, dozens of people gathered at Holyoke Community College to hear about a new anti-hunger campaign focused on people dealing with food insecurity.

Some HCC students are experiencing homelessness and food insecurity themselves. It’s an issue many western Massachusetts people are also dealing with.

Julia Sorensen of Cooley Dickinson Hospital said the idea behind the campaign is that by, “Showing people’s experiences… we’ll be able to both educate the community about food insecurity and to help encourage people who need help to get it.”

The campaign will consist of print ads, billboards, and commercials. The Coalition to End Hunger is working with social workers, healthcare professionals, and community members to identify and reach people who may need help.

More than 200,000 people in western Massachusetts need help putting food on the table.

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