Massive crowd at Holyoke Mall for Build-A-Bear’s ‘Pay-Your-Age Day’ event

Hampden County

Forget about Black Friday, forget about the week before Christmas! People packed The Holyoke Mall on Thursday for cheap teddy bears.

Hundreds of people wrapped around the second-floor concourse outside the Build-a-Bear Workshop at the Holyoke Mall.

Thursday was Pay Your Age Day.   

Teddy bear prices were matched to the child’s age. The response was so overwhelming that stores had to stop taking customers.

Kathy Dion got there early and spent eight hours at the mall with her twin sons. She said it was worth the wait and her boys were happy. 

“He got Chewie, Chewbacca and he got a T-Rex Dinosaur,” said Dion of Springfield. “And I got a good deal because it was only $12 for the two of them. Cause they’re six-years-old. So I paid $6 each.”

Build a bear said guests who were in line but couldn’t get in were given vouchers to be redeemed for a future purchase.

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