MGM Springfield’s digital and non-digital signage

Hampden County

SPRINGFIELD, Mass. (WWLP) – State regulators put a temporary stop to videos being displayed on MGM Springfield’s big digital screen that faces I-91. 

The Massachusetts Gaming Commission said the sign could be a distraction to drivers on the highway, and poses a public safety hazard. 

Throughout most of Springfield, businesses are permitted to have digital ground signs that are no more than 24 square feet, according to Zoning Administrator Michael Jachym.

22News spoke to Jachym about how the casino got approval from the city to place the large screen there. 

“We created the casino overlay district back in 2013,” Jachym said. “It allowed for certain signs that wouldn’t be allowed in certain other zoning districts to be allowed in the casino overlay district.”

Jachym said the casino overlay district encompasses the footprint of the casino. Signage in this district had to be approved multiple city boards, including Springfield City Council and Department Public Works. 

The city’s zoning department also said that the sign facing I-91 is the only digital sign MGM has planned. 

The brackets you see being constructed on both sides of the digital sign are for non-digital signage.

The gaming commission said it will revisit the digital sign issue 90 days after the casino opening, once MGM submits traffic research information. 
 

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