AGAWAM, Mass. (WWLP) – Over in Agawam, the annual Wicked in Pink Motorcycle run is being held Sunday morning.

Many people think motorcyclists are tough, hard nosed people and while that very well may be true, they all have a soft spot for a good cause. The event was created in 2013 by Cancer survivor Bob Kaine Alves and is held on the Sunday before Columbus day each year to show support for all types of cancer causes, but being that this is in October he chose pink as the color of the event.

“Pink kind of represents everything, and it’s October, and of course it’s New England. We’re wicked in pink,” said Alves. He dealt with the financial hardships and strain cancer can have on a family first hand, and he hopes to pay it forward to others battling cancer to make their lives any bit easier.

The day started off with registration at 10:00 a.m. and the kickstands were up at 12:00 p.m. where motorcyclists will be wearing pink in unique ways and raising money for the Patient Services Fund at the Sister Caritas Cancer Center at Mercy Medical Center.

Beginning at Greenekraft Motorsports in Southwick, the ride is open to anyone, and riding or not, you can still donate to the cause.

The riders raised tens of thousands of dollars for the center and 100% of the proceeds from Sunday’s tenth annual run will be donated to cancer patients in financial need.

“It’s touched everybody and you know we just wanna be out here, and support the survivors, and those that have passed. It’s a great cause,” expressed Kelly Jean the founder of the Women of Worth Motogroup.

The 45 minute bike ride came to an end at the Polish American Club of Agawam where there was music and food to cap off another successful year.