After Black Friday comes Small Business Saturday.
Holiday shoppers in Northampton were encouraged to put down the mouse, and step away from the computer.
“People need to shop there, instead of buying things online or just going to the big stores,” said Brian Shepherd. “It’s just important to keep the economy going. So people can have a dream of owning their own business and being their own boss versus working for somebody else.”
Small Business Saturday was started by American Express back in 2010, as a way to help retailers during the recession.
Owner of Cedar Chest in Northampton, Bridget Martin says, “Even big businesses can support small businesses.”
Since then, customers have spent an estimated $85 billion and counting.
Martin told 22News her business nearly triples on Small Business Saturday. She credits the personal care and attention her store gives to its shoppers.
“It’s in what we can offer them,” Martin explained. “You know, we will box your item for you. We will take the price off. We will make it look beautiful, so its ready-to-go for the person you want it for when you’re ready to give it to them.”
As businesses were preparing for Small Business Saturday, someone was breaking into them. Northampton police are investigating multiple break-ins on Main Street downtown.
While the tradition of supporting local businesses continued throughout the day, police increased their presence downtown. Investigators are looking for the Scrooge, responsible for those break-ins.
In 2011, the Senate unanimously passed a resolution in support of Small Business Saturday.
It is now celebrated in all 50 states.