Iconic Northampton store, Faces, officially closed

Hampshire County

An iconic Northampton store appears to have closed its doors. Faces had been around for decades and now, it looks like it’s an end of an era. 

Julie Jones was surprised when she saw the iconic Northampton shop with its lights off and doors closed on Tuesday.  

“My kids, my daughter worked there,” Jones told 22News. “I have to say I’m really surprised.” 

Faces first opened in Amherst in 1971, where it was called Faces of Earth. In 1986, a second store opened on Main Street in downtown Northampton. 

The Amherst store closed in 1991.   

It was a store that you could find practically anything in. 

“It was always such a great store to go in and buy little knick-knacks and if you had kids, you could always find something for them,” said Terry Ominsky of South Hadley. “It was one of those places where it was so much fun to walk around and nose around.” 

“You could still come and find things for your weird teenage friends that they wouldn’t have anywhere else,” said Mary Gorman of Greenfield. “One year I got my brother a little box of odds and ends from faces and he said that was the best present since I got him a ball of buddle wrap.” 

The store fell into a little hardship in 2015, when the owner announced the store would be closing unless a new owner could be found.  

After an outcry from the community, new owners agreed to keep the store in operation.  

But, nearly five years later, it appears Faces has officially closed for good. 

22News contacted the store but no one answered. 

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