Sunday’s snow and chilly temperatures didn’t stop people from diving into frigid waters. And of course, it was for a good cause.

The 10th Annual Leprechaun Plunge was held at Brunelle’s Marina in South Hadley Sunday afternoon. The event raises money for a variety of local charities.

Plunge participants raise pledges in the weeks leading up to the plunge and on the day of the event, plunge into the Connecticut River. 

More than $800,000 has been raised over the past nine years and Sunday, organizers were hoping to break the $1 million mark. 

“I’ve wanted to do this for a while and I’m really glad to have the opportunity and to be able to donate to Dana Farber and Shriners,” said Linda Shaughnessy of Florence.

Proceeds from this year’s plunge will benefit Autism Connections, the Dana-Farber Cancer Institute and the Food Bank of Western Mass amongst other organizations.