Sixth annual “Wicked in Pink” motorcycle run raises money for breast cancer research

Hampshire County

More than 609,000 people die from cancer each year in the United States. That prompted riders to come out and support the 6th annual “Wicked in Pink” motorcycle run, which will help cover medical expenses for newly diagnosed cancer patients.

Robert Thompson, general manager of Harley-Davidson in Southampton, told 22News, “Motorcycle riders traditionally like to ride for a cause. Give them a reason to get on a motorcycle and they’ll do just about anything you want them to, including dress up.”

Bob Kaine Alves, founder of the Wicked in Pink ride, said, “One of the biggest stresses is ‘how am I going to pay for things.’ Well, we’ll give you a little kickstart to help you out with that. As things get rolling, you get back on your feet. That first month usually helps out.”

Alves told 22News he started the event six years ago, as his way of thanking the Sister Caritas Cancer Center at Mercy Medical Center in Springfield for its life saving treatment.

So far, the event has raised more than $40,000. Organizers hoped to raise an additional $10,000 from Sunday’s event.

Dawn Roberson of Chicopee said, “The money goes to a great cause for all the people who have cancer and need it.”

In recognition of Breast Cancer Awareness Month, the parking lot of the Harley-Davidson dealership in Southampton was transformed into a sea of pink. But some of these supporters were impacted by other forms of cancer. People 22News spoke to had overcome melanoma, sinus cancer, or oral cancer. 

Rock 102’s John O’Brien told 22News, “This riding thing is something that I started doing after I got sick. I don’t even know if it was tied together or if it was just coincidental.”

50 pounds of bacon, and nearly a thousand pink pancakes helped fuel riders for the ride to Chicopee, where an after party and “PINKnic” was held at the American Legion Post 275. 

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