Stores seeing increase in customers with Christmas nears days away

Hampshire County

NORTHAMPTON, Mass. (WWLP) – The clock is ticking for holiday shoppers. 

We’re 18 days away from Christmas and shoppers and businesses are feeling the pressure. 

It’s beginning to look a lot like Christmas. Registers are ringing and cards are swiping as we make our way through December, the busiest month for holiday shopping. 

Business owners at Thornes Marketplace told 22News that they’re continuing to get a lot of business even weeks after Black Friday. 

For most retail, most of their business comes in this one month, so it’s a lot of people coming in and out and a lot of volume going through the registers. Though businesses already have items being purchased off their shelves, they know the real rush comes just days before presents are given. 

“We have people shopping all the way up to the 24th so we’ll have merchandise arriving up until then,” said Katie Rennie, owner of 25 Central. “So it’s neat we get shipment seven days a week now so we’ll have fresh merchandise arriving every day.” 

According to The National Retail Federation, 53 percent of consumers plan to shop on the last Saturday before Christmas; Dec. 22, also known as “Super Saturday.” 

“Definitely those last two Saturdays in December are always the craziest, super Saturday right before Christmas is obviously bananas, but the one before that gets busier and busier every year,” said Dani Antes, assistant manager at Cedar Chest. 

If you’re someone who likes to avoid the shopping rush. Antes says the best times to shop at Thornes are early in the morning or late at night.

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