Yule Days helping Northampton shoppers save during holidays

Hampshire County

NORTHAMPTON, Mass. (WWLP) – Shoppers are taking full advantage of Yule Days in Northampton.

Business was booming at Cornucopia in Thornes Marketplace. They’re holding a weekend-long sales event.

“Yule Days” is in lieu of the traditional, “Bag Day,” where shoppers receive discounts from a number of patriating Northampton businesses. But this year, the Downtown Northampton Association, which sponsors the event, wanted to create a more covid friendly environment.

Nate Clifford, the owner of Cornucopia, said, “Right now, it’s a nice relaxed atmosphere, it’s busier than normal. Has a little bit of that holiday vibe. If you look around here Thorne’s has made this great effort to kind of bring a little bit of that holiday festive spirit into it without just trying to cram a bunch of people in a brick and mortar right now which you can’t do.”

Yule Days continues through Sunday.

Stores are offering anywhere between 20 and 50 percent off.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Only on WWLP.com | Digital First

More Digital First

State Police Overtime Scandal

More State Police Overtime Investigation

Trending Stories

Donate Today

WWLP Contests & Sweepstakes

Contests & Sweepstakes