Local residents are shopping this week for Valentine’s Day


Love is in the air in western Massachusetts.  

Thursday is Valentine’s Day and local residents are planning how to make their significant other feel special. Candy is expected to be the top-selling item for Valentine’s Day this year, but some women prefer getting flowers.  

“I really enjoy getting flowers, fresh flowers,” said Kait Baylor of Berlin, Connecticut. “It’s nice to wake up to them in the house and they last more than just the day.” 

Whether it’s flowers or pastries, a lot of people will be doing their Valentine’s Day shopping at local businesses. Patisserie Lenox in Northampton has been busy preparing chocolates and other sweet treats for their Valentine’s Day customers.  They said it’s one of their busiest holidays of the year.  

“We do sell a lot of items for most holidays especially Valentine’s Day, said Charlotte Kingswood, Barista Manager at Patisserie Lenox. “We sell a lot of the macaroons those are the cookies on the top shelf over there.” 

If you can’t get to a store this week, there are other ways to express your love. Kait Baylor said acknowledging the holiday and reminding your significant other that you love them, is really all that matters   

Kait told 22News, “It’s something you don’t want to go unacknowledged it doesn’t have to be a big deal, but you don’t want to forget to at least say something.”

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