Local stores expect large crowds for Small Business Saturday


Although Thornes was filled with shoppers for Black Friday, local businesses may see even bigger crowds for Small Business Saturday.

Black Friday kicks off holiday shopping across the nation but the big day for local businesses here in Northampton takes place during the weekend on Small Business Saturday.

American Express created Small Business Saturday back in 2010, to help retailers during the recession.

On Small Business Saturday in Northampton, street parking in the downtown and in municipal lots are free as a way to encourage people to shop locally.

Northampton resident David Johnson said, “It’s a really big day for the individual vendors to have a chance to be in the marketplace still. It’s very important it’s social, a good thing to do I recommend it.”

“Really I have to say in a town like Northampton people who make the extra effort, that’s why we’re here it’s because people make that time to come out and see that local business and Small Business Saturday is the perfect time to do it,” said Booklink Bestsellers worker Peg Duffy. 

One local business worker told 22News the advantage small businesses have compared to online retailers.

“You’re not just looking at a computer screen to click on something and get it, you have someone who really knows their product. So that’s a big thing you can’t just go talk to Jeff Bezos whenever you want. That’s one of the best parts about Small Business Saturday, to have that push to get a lot of people into the store and meet people who deal with the items start to finish is very important,” a group of shoppers told 22News. 

Since Small Business Saturday began customers have spent an estimated $85 billion in total, at independent retailers and restaurants.

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