Local liquor, wine stores seeing increase in sales on New Year’s Eve

Massachusetts

New Year’s Eve marks the last day of the year and one of the busiest days of the year for liquor and wine stores.

Ryan & Casey Liquors Manager Kristie Faufaw told 22News, “It’s extremely busy. Everybody wants their bottle of cheer for tonight. They want to get off the roads early, so they’re shopping now.”

“It’s definitely one of the busiest days of the year for us and liquor stores. Certainly, a lot of sparkling wines,” added Melissa Winters, owner of The Wine Rack.

And other than your traditional champagnes, Winters told 22News, Proseccos, Cavas and rose sparklers are popular bubbles to ring in the New Year.

While many party hosts rushed to their local liquor and grocery stores on New Year’s Eve, one shopper told 22News there’s much more to celebrating New Year’s Eve. “It’s not just booze, [it’s] the friendships and family,” said Stephanie Mitchell of Greenfield.

If you plan on celebrating Monday night, do so safely and responsibly.

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