Thanksgiving kicks off one of the biggest shopping weekends of the year.
164 million Americans will shop for holiday deals this Thanksgiving weekend. That’s because after Black Friday and Small Business Saturday comes Cyber Monday.
Springfield father and husband, Jim Graham, told 22News he’s looking for the perfect gift for his wife. “If I can’t find what I’m looking for today, I’ll definitely be on the computer tomorrow,” said Graham. “There’s a couple things that I wanted to buy that are out of stock and we’ll just have to go online and see if we can find the deals. Or even find somebody that has the stuff in stock that I’m looking for.”
Cyber Monday allows shoppers to avoid long lines, crowds and congested parking lots while searching for the perfect gift in privacy.
Tina Manzi-Kele of Chicopee said, “I like to avoid the craziness of the holidays and just be a little bit more organized and enjoy them with family.” Manzi-Kele also told 22News she’s completed her Christmas, but still plans to browse online sales for Cyber Monday.
A day 75 million people plan to take advantage of deep discounts online.
The online shopping day was created by marketing companies to encourage people to shop online. And so far, it’s working.
Since 2005, Cyber Monday has generated $69 million and counting.