Speedway Motorsports Inc. enters partnership with Square

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Speedway Motorsports Inc the parent company of New Hampshire Motor Speedway announced on Friday that they have entered a partnership with Square to give the race fans the opportunity to pay using a credit card, Apple Pay, or Google Pay at concession stands that have only accepted cash. 

The new system has already debuted at Atlanta Motor Speedway, Las Vegas Motor Speedway, and Texas Motor Speedway in recent weeks. The point of Square’s point-of-sale system is a new part of SMI’s ” Fans First” commitment. Transactions with this new system will take up to five seconds so fans can return to the grandstands to watch the racing action. 

“Speedway Motorsports is all about the fans, and our efforts with Square give us a chance to make fans’ trips to the concessions stands a lot more convenient,” said Marcus Smith, the president and CEO of Speedway Motorsports, Inc in a press release. 

“We want our fans to enjoy great food that is easy to grab, scan and go. With Square coming on board, the process is quicker and smoother.”

“We’re New Englanders – we want things done yesterday. We don’t like to wait, and this new partnership with Square will help our fans save time and get back to their seats quicker,” said David McGrath, executive vice president and general manager of New Hampshire Motor Speedway in a press release.

“New Hampshire fans are going to love this!” 

There will be multiple payment options for fans with one transaction. Fans can get a receipt by email or text or one at the track. Fans will also have the chance to do add a tip with predetermined amounts already displayed so the fans don’t have to do the math in their head. 

The Monster Energy NASCAR Cup Series will return to the Magic Mile on Sunday, July 22. The Full Throttle weekend will debut in September with a 250 lap race for the NASCAR Whelen Modified Tour.

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