The Sexual Assault and Domestic Violence Awareness campaign was created to prevent future instances of abuse.
Lieutenant Governor Karyn Polito joined a group of advocates to address the future of the state’s campaign to combat sexual assault.
Victims and people who work with domestic violence victims recommended ways to make the most impact to raise awareness about the deadly effects of domestic violence. Their planned target audience will be young adults and their parents.
The group presented statistics of domestic assault across Massachusetts saying, one in three men and women experience it in their relationship.
Lt. Gov. Polito talked about the stigma surrounding sexual and domestic assault, something she hopes this campaign will change.
“What we hope to accomplish is to create a message and have a public conversation that harassment, abuse, and violence is not acceptable,” Lt. Gov. Polito told 22News. “We have a zero tolerance commonwealth statewide policy and understanding.”
Campaign organizers are currently in the research stage but are expecting to kick off the campaign by the end of this month.