Super Bowl championship merchandise quickly selling out


WEST SPRINGFIELD, Mass. (WWLP) – Super Bowl gear is flying off the shelves faster than the manufacturers can ship it.

Like a trophy, Patriots apparel helps fans memorialize the team’s incredible Super Bowl 51 victory. Just 10 seconds after the overtime win, hundreds of people filled Dick’s Sporting Goods in West Springfield late Sunday night. Dan Labreck, Community Marketing Manager at the Dick’s in West Springfield told 22News some fans even listened to the end of the game on their car radios in the parking lot to make sure they were first in line to get gear.

“We had almost 600 people come in in the first hour. Sold out, completely sold out of our gear last night, had people waiting this morning,” Labreck told 22News. Dick’s reopened Monday morning at 6 o’clock.

Bob Gouin of Chicopee was up celebrating until 3 in the morning and woke up early Monday to keep the celebrations going. He said, “Soon as we could get ready, we came here, but unfortunately, they’re pretty much sold out of everything right now.” He was looking for hats, tshirts and hoodies. Gouin was decked out in Patriots gear from head to toe. He said he wears it all year round and is a diehard fan.

There were hundreds of t-shirts left Monday morning, but the coveted item was the locker room hat. 22News spoke with one man, Bob Palazzi of West Springfield, who was at Dick’s after the game ended late Sunday night. He was able to get a hat, but was back Monday morning to get more apparel. As everyone enviously looked at his hat that they wanted, he was searching for a gray t-shirt, which was also sold out. “I get a glass, and the banner and couple other paraphernalia, but the main thing is this [the hat] here, and got to have a shirt!” Palazzi exclaimed.

Many customers were going to return later Monday afternoon, when a new shipment of hats and sweatshirts were expected to arrive from Texas.

“Well I can understand that we have to wait for it, but I’ll be waiting for it, I mean you just have to, it’s history, so why not!” said Jose Roldan, a fan from Holyoke.

Others rushed to the Dick’s in Enfield, Connecticut, which wasn’t open Sunday night and opened Monday morning at 9 o’clock. Many were discouraged to find that Dick’s also sold out of hats within the first five minutes of opening its doors!

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