The new Cadbury bunny is an English Bulldog named Henri.
The North Carolina dog competed against thousands of other animals in the chocolate company’s first-ever “Bunny Tryouts” and was announced as the winner on Wednesday. He will star as the bunny in a commercial next month.
The company launched the competition this year to revamp a 1994 commercial about its creme eggs that showed a clucking bunny and various animals trying out for the role while wearing bunny ears.
Henri’s owners, Kathie and Tim Santillo, also won a cash prize of $5,000.