Latest viral video challenge has dogs thinking ‘what the fluff?!’

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(WFLA/NBC) – – The latest viral video challenge has dogs across the internet thinking, “what the fluff?!”

The #WhatTheFluff challenge is simple: The dog owner holds a blanket in front of themselves while the dog watches, making sure the dog sees the owner behind the blanket.

Then, the owner quickly runs away before the blanket drops, leaving nothing behind. From the unsuspecting dog’s point of view, it looks as if their owner disappeared.

Social media users around the country are taking part in the challenge, posting some hilariously adorable reactions. Some pet owners are even trying it with their cats. But the trick is decidedly less successful when it comes to felines.

Check out the video above for more reactions from panicked pups.

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