Alison Ettel, the former CEO of Treatwell Health, was recorded on a cell phone demanding that a young girl stop selling bottled water on a San Francisco street.
She was heard asking the child if she had a permit, which is how she got her nickname.
The video, taken by the girl’s mother, went viral, and Ettel drew a lot of criticism. That backlash lead to her resignation. According to a statement from a Treatwell Health spokeswoman, the company called the encounter a mistake.