IMSA NBC Sports group announce six-year partnership

Sports
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IMSA and NBC Sports Group announced on Monday that they will begin a six-year partnership beginning in the 2019 season with the IMSA WeatherTech Championship being the new U.S. Broadcast home.

Three races will be broadcasted on 22News. Race fans will get to see over 45 hours of IMSA WeatherTech racing on NBC Sports Network and with over 100 hours of IMSA coverage across the broadcast and digital platforms. The NBC Sports App and NBCSports.com will have the streaming broadcast of flag-to-flag coverage live of every IMSA WeatherTech Championship race.

“The resonance and gravity of this new partnership with NBC Sports Group for IMSA fans and our stakeholders cannot be overstated,” said IMSA CEO Ed Bennett in a news release.

“This agreement is the culmination of a comprehensive process to align ourselves with a media rights partner that will capitalize on the tremendous momentum the WeatherTech Championship and IMSA is currently enjoying, and will help our sport reach new heights. Without question, NBC Sports Group ‘gets’ motorsports and our unique premium product. We could not be prouder to call NBC Sports our future partner.”

“As the U.S. home of motorsports, we are excited to present IMSA’s high-quality and diverse racing circuit to our abundance of racing fans,” said Jon Miller, President, Programming, NBC Sports and NBCSN in a news release.

“By utilizing our wide-array of broadcast, cable, and digital platforms, we can service IMSA and motorsports fans with more coverage and in more ways than ever before.

IMSA will begin their 2019 season with the Rolex 24 on January 26-27, 2019 at Daytona International Speedway. 

IMSA will make an appearance here in New England this season as they will visit Lime Rock Park in Northwestern Connecticut on Friday and Saturday, July 20 and 21.  

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