Digital Producer

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CHICOPEE, Mass. (WWLP) – The Digital Producer is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
  • Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
  • Flexibility to perform duties
  • Excellent at writing headlines that grow audience and engagement
  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Understand different ways to tell a story, particularly producing short videos and choosing great photos.
  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.
  • Promote and distribute news content on social media.

Skill/ Experience Requirements

  • 2 years of experience in digital content and journalism
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Capable of researching, interviewing and writing original news articles
  • Knowledge of SEO best practices and AP Style
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly
  • Strong communicator
  • Regularly meets measurements of success
  • Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

Typical day

Digital Producer will attend local editorial meetings as needed/assigned.  Producer will have familiarity with local, regional, and national content and uses data to make decisions on what stories to publish and how to showcase them on website.  Producer will take stories from newsrooms and digital reporters and help package the content for engagement.  Producer will need to improve headlines and thumbnail images.  Producer will communicate successes across the group to maximize traffic across as many websites as possible.



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