Television Sales Account Executive

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CHICOPEE, Mass. (WWLP) – WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues.

Principal Duties & Responsibilities include:

  • Identify, develop, and expand existing and new client relationships & key accounts.
  • Maintain close communications at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising.
  • Conduct research on target markets and trends, and adjusts sales strategy accordingly.
  • Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.
  • Develop short and long range plans for revenue growth.
  • Negotiate advertising rates, create oral & written presentations; generate packages. “. Monitor accounts receivables.
  • Research, analyze and monitor competitive media for new leads.

Specialized Knowledge/Skills/Abilities:

  • Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements.
  • Strong oral, problem solving, communications, writing, negotiation and presentation skills.
  • Must be well organized, display a professional demeanor, exude high energy and show attention to detail.
  • Must be a confident, flexible, multi-tasker, and be able to work independently.
  • Knowledge of Television ratings is helpful.

Experience Required:

Bachelor’s degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required. Experience in Marketing and advertising background preferred.


TELEPHONE: no calls please

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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